Why Premier League Clubs Are Playing Weird Friendlies in Pre-Season (2026)

Let me tell you something that’s been quietly revolutionizing the way football is played before the season starts. Imagine this: a club decides to play two 60-minute games in a single day, or splits a match into three 45-minute segments. Sounds absurd, right? Yet, this is the reality of pre-season football in England. Clubs like Liverpool, Leeds United, and Crystal Palace are experimenting with bizarre formats, and it’s not just a gimmick. It’s a calculated strategy rooted in science, psychology, and the relentless pressure of modern football. But what does this say about the sport’s evolution—and our obsession with optimizing every minute of it?

Personally, I think this shift is a reflection of how football has become a full-time profession for players, coaches, and even fans. The old model of a 90-minute game, played once a week, is no longer enough to prepare a squad for the grueling demands of the Premier League. Players return from summer breaks with varying levels of fitness, and managers are forced to find creative ways to balance workload, morale, and readiness. The traditional approach—throwing players into a full 90-minute match early in pre-season—has proven to be a minefield. As Glen Driscoll, a former performance analyst, points out, it creates a divide between starters and benchwarmers, leaving the latter feeling undervalued. And let’s be honest, who wants to watch a 90-minute match where half the team is clearly going through the motions? It’s not just about fitness; it’s about keeping the entire squad engaged.

What makes this particularly fascinating is the role of sports science in reshaping pre-season. Clubs are now treating it like a lab experiment, tweaking match durations and formats to maximize player development. Take Huddersfield Town’s head of performance, Anton McElhone, who suggests a gradual buildup of distance covered—starting at 30-35km in week one and peaking at 90 minutes by week five. But here’s the catch: a 45-minute game only covers about 5-6km, which feels trivial compared to the 19-mile weekly targets. Yet, the intensity of those shorter matches might be more valuable than the sheer volume. It’s like the difference between sprinting and jogging—both get you moving, but one builds explosive power. What many people don’t realize is that these abbreviated games are designed to simulate the pressure of real matches without exhausting players. They’re a psychological training ground as much as a physical one.

If you take a step back and think about it, the rise of non-traditional formats isn’t just about logistics. It’s about survival in an era where squads are bigger, schedules are tighter, and the margin for error is razor-thin. The introduction of five substitutes in the Premier League has fundamentally changed how managers plan. Instead of needing 11 players ready for 90 minutes, they now need 16-20 players capable of playing 60 minutes. This shift has forced clubs to rethink how they distribute minutes. Splitting matches into halves or playing multiple short games allows for more rotation, ensuring no single player is overworked. But there’s a deeper implication here: the idea that every player must be ‘fit’ on day one of the season is outdated. As McElhone notes, it takes three to four games for players to reach peak fitness. Why stress about day one when the real test comes weeks later? It’s a humbling reminder that football, like life, is a marathon, not a sprint.

One thing that immediately stands out is the cultural shift in how we perceive pre-season. Once a time for light-hearted experimentation, it’s now a high-stakes period of preparation. The A23 Cup, with its 45-minute matches, and the Como Cup, with its back-to-back fixtures, are not just quirky experiments—they’re part of a broader trend toward hyper-specialization. But what this really suggests is that football is becoming more scientific, more data-driven, and less about tradition. The old guard might scoff at 120-minute games split into 30-minute halves, but those who’ve seen the results know it works. It’s not about the format; it’s about the outcome. If a squad emerges fitter, more cohesive, and battle-hardened, then the method doesn’t matter. The question is, will this trend stick, or is it just a temporary fix for a system that’s already broken?

A detail that I find especially interesting is the role of the manager in all this. While performance staff provide guidance, the final call always rests with the coach. This speaks to the tension between science and instinct in football. Can a spreadsheet truly capture the nuances of a player’s readiness? Or is there still an art to the game that data can’t quantify? As Alan McCall, a performance consultant, says, there’s no exact formula. Football is messy, unpredictable, and human. Yet, in our quest for optimization, we’re trying to turn it into a machine. That’s both impressive and terrifying. The future of pre-season might involve even stranger formats—maybe 15-minute sprints with virtual reality simulations. But if there’s one thing I’m certain of, it’s that football will always find a way to surprise us. After all, isn’t that what makes it beautiful?

Why Premier League Clubs Are Playing Weird Friendlies in Pre-Season (2026)
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